effluvium

An impalpable emanation

0 notes

Andy Budd::Selling Design

Well said, Brother Budd.

A myth abounds that good design is about creativity and there is nothing more creative than a unique idea. This may be true in the advertising industry where novelty is a key factor, but it could’t be further from the truth in digital product design. The best ideas are a product of insight and understanding rather than a flash of creativity. — Andy Budd